Explosive Product Campaign Empowers Growth | Junfei C-end Explosive Product Strategy Mobilization Meeting Successfully Ends

Faced with the dual challenges of intensified competition in the B-end market and rapid iteration of consumer demand in the C-end market, Junfei Culture Group will anchor the creation of C-end explosive products as the "second growth curve" driving enterprise development. To promote the implementation of relevant strategies in the system, the group held a "Three Step Deepening Training on Creating Explosive Products and Junfei C-end Explosive Product Campaign Mobilization Meeting" on June 22.

Create value and break through the C-end

This conference brings together customers, suppliers, and all employees of the company, with the core module of "methodology empowerment+C-end military order signing+product strategy book discussion". It is not only a charging of explosive thinking methodology, but also a battle of breaking through the game and growth, sounding the horn of Junfei's C-end explosive strategy!

Mr. Ma Haibo, Chairman of Junfei Culture Group, used a benchmark case in the large cultural and creative industry to analyze the inevitability of Junfei's transformation from a B-end gift service provider to a C-end explosive product manufacturer. He firmly believes that vision determines realm and positioning determines status.

Through strategic layout and specific business cases, it is proposed that all specific level projects targeting B-end customers of the company must be built according to the concept of explosive products: allowing customer products to reach consumers through explosive product logic, and "selling" the products instead of "piling them up". This is a new definition of Junfei's "customer-centric" values, which means creating true value for customers and taking responsibility for their results.

At present, the company has piloted a new model with some customers and achieved initial results, which verifies the feasibility of the explosive product logic and will also break the vicious circle of industry price wars, and take the initiative in pricing.

Explosive products are not accidental, but the result of systematic abilities. Ma Dong proposed that this is a transformation of the mindset of all employees, and learning behavior is a management behavior. The company will continue to empower all employees to master C-end thinking, create explosive products, help customers leverage the market with gifts, and jointly welcome the great era of China's cultural and creative industry!

 Top experts and method empowerment

Yang Yun, the founder of Yunling Academy and a professor at Shanghai Jiao Tong University, personally visited the scene and, with 20 years of experience in handling explosive products across different eras, revealed the logic of creating explosive products from 0 to over 100 million yuan through the three steps of "thinking of explosive points, achieving detonation, and doing a good job in dissemination". Its unique insights and practical experience inject strong methodology into the Junfei team!

Sign the order and document, the mission must be achieved

All staff witnessed the solemn signing of the military order for the creation of C-end explosive products by the leaders of each business unit's iron triangle on site, setting the C-end goal for 2025-2026, marking the official start of the struggle of each business unit to meet new challenges.

The goal has been anchored, responsibility is shared, and tackling C-end explosive products has become the consensus of the entire company.

Practical guidance and discussion on tackling challenges

In the afternoon, we focused on the discussion of C-end product strategy books for various departments. Professor Yang Yun had in-depth interaction with the Junfei team, commenting on issues such as purchase points, model groups, vulnerable groups, and action slogans one by one. For pain points such as "unclear purchase points" and "dispersed target groups", we provided on-site solutions to promote the key leap of explosive products from "theory" to "landing"!

Hand in hand, explore new paths together

This meeting is a new starting point for Junfei's C-end strategy. In the future, the company will continue to deepen the implementation of explosive product methodology, promote comprehensive C-end performance through resource allocation, mechanism incentives, and all staff efforts!

We look forward to everyone transforming their learning achievements into performance achievements, breaking the homogenization dilemma with explosive thinking, defining industry value with long termism, and jointly promoting the company to enter a new stage of high-quality development!