About Junfei

Company profile
COMPANY PROFILE

Junfei was founded in 2003, headquartered in Shenzhen, China, with a total of 5 branch offices in Beijing, Shanghai, Hangzhou and other places.


It has 10 holding subsidiaries and possesses complete IP authorization, IP self manufacturing, IP brokers, market planning, creative proposals, product development, environmental material research and development, professional QA risk assessment, supply chain quality assurance, and comprehensive logistics and distribution capabilities, jointly creating a complete ecological industry chain for gifts and IP derivatives. Junfei has created successful marketing campaigns and popular products, empowering brand enterprises to grow and operate. It is a global IP ecological consumption group driven by innovation.


Junfei's core business is authorization management in the field of IP cultural and creative industries, design, development, and supply of IP promotional gifts, and design, development, and supply of IP derivatives. At the same time, we provide innovative services for brand enterprises in the entire IP ecological consumption industry chain, including IP co branding, brand co branding, digital marketing activity flash mobs, Meichen roadshows, points mall, user operations, strategic procurement, and smart logistics.


Junfei's clients cover industries such as fast-moving consumer goods, luxury goods, retail, maternal and child care, finance, technology, and automotive. It mainly serves over a hundred Fortune 500 companies and well-known domestic and foreign brand enterprises, and has gained deep trust from customers through its professional and diversified service capabilities, becoming a core supplier in its IP ecological consumption field.


Junfei is a long-term IP copyright partner of Disney, Globegroup, Tencent, NetEase and many other companies, covering 400+IP copyright database resources such as games, cartoon animation, film and television variety fashion, artists, museums, China-Chic Intangible Cultural Heritage, virtual idols, facial expression packs, etc.


The company adopts the strategic model of "co branding, product manufacturing, marketing, and IP manufacturing" and the pioneering "IP broker" model, providing customers with comprehensive and integrated IP ecological consumption full process industry chain integration solutions.

Management Team
TEAMS

Ma Haibo

Chairman&CEO

Chairman and CEO of Junfei Culture Group

Graduated from the School of Cultural and Creative Business at Changjiang University of Business

Top 10 Gift Industry Experts in China

Vice President of the Gift Industry Chamber of Commerce of the All China Federation of Industry and Commerce

Ma Haibo founded Junfei Culture Group in 2003, anchored in the vision of "becoming a one-stop service leader in China's IP integrated marketing". Adhering to a profound insight into industry trends and innovative pioneering spirit, he hopes to present excellent one-stop integrated marketing services with IP as the core ecosystem, combining diversity, innovation, and integration, to numerous enterprises and consumers worldwide in the future, leading the trend of IP driven commercial value realization.

Reception

Shanghai Business Unit 1

Shanghai Business Unit 2

Shanghai Business Unit 3

Shanghai Business Unit 4

Quick consumption

Beauty Makeup

Catering

Game

Tea coffee

Beautiful luxury

Game

Shopping mall

Internet

Finance

Big consumption

Channel Store





Shanghai Business Unit 5

Shanghai Business Unit 6

Shenzhen Business Unit 1

Shenzhen Business Unit 2

Museum

Flash mob

Communication

Car

Exhibition

Activity

Science and technology

Energy

China Chic

Online retailers

Game

Channel Store





Beijing Business Unit

SVIP Business Unit

SVIP Business Unit


Cinema


Quick consumption


Internet



Middleground

Creative Design Center

Supply Chain Center

IP Marketing Center

Product Center

Product Design

Resource integration

Market insight

Product incubation

Visual Design

Strategic centralized procurement

IP copyright

Creating explosive products

Creative output

Safe delivery

Integrated marketing

Category creation





R&D Center

Quality Control Center



Trends

QC



Black technology

QA



Environmentally friendly materials

Quality control





Backstage

Operation Center

Financial center

Recruiting talents and selecting generals

Data analysis

Operation control

Capital operation

Strategic planning and implementation

Financial control


Development history
Development history
  • 2025
    2025 Create brilliance again.
  • 2024
    C-end advancement
    2024 Junfei set up the game and Museum line, facing the C-end, taking consumers as the starting point, and fully realizing the horizontal and vertical network union.
  • 2023
    Product innovation
    Junfei set up a product innovation center, with IPD and explosive logic to create more innovation, creativity, fun and trendy items, enabling the emotional value of products.
  • 2022
    IP integrated marketing, IP incubation and operation
    A creative marketing team has been established to provide a truly one-stop IP integrated marketing service. Tiangong Xingwu Bai Li Qian Xun.
  • 2020
    IP Broker
    Unilevers IP broker model (including marketing methods such as event roadshows) has entered a period of rapid development.
  • 2019
    Rising Strength
    Obtained Huawei Global Supplier Qualification.
  • 2017
    Expansion of IP Channels
    Become a supplier to Starbucks and Watsons, expand the application of IP in offline channels and e-commerce.
  • 2012
    IP derivatives
    Noli was established and entered the IP authorization industry, expanding the application of IP in promotional products and gift channels.
  • 2010
    Gift giveaways
    Obtained various qualifications such as Coca Cola, SGS LOreal third-party factory inspection, etc.
  • 2005
    Luggage and Handbags
    Our products are sold to more than 40 countries including Europe, America, Southeast Asia, Russia, etc.
  • 2003
    Umbrella Factory
    The company was founded in 2003 and started as an industrial enterprise.