Junfei was founded in 2003, headquartered in Shenzhen, China, with a total of 5 branch offices in Beijing, Shanghai, Hangzhou and other places.
It has 10 holding subsidiaries and possesses complete IP authorization, IP self manufacturing, IP brokers, market planning, creative proposals, product development, environmental material research and development, professional QA risk assessment, supply chain quality assurance, and comprehensive logistics and distribution capabilities, jointly creating a complete ecological industry chain for gifts and IP derivatives. Junfei has created successful marketing campaigns and popular products, empowering brand enterprises to grow and operate. It is a global IP ecological consumption group driven by innovation.
Junfei's core business is authorization management in the field of IP cultural and creative industries, design, development, and supply of IP promotional gifts, and design, development, and supply of IP derivatives. At the same time, we provide innovative services for brand enterprises in the entire IP ecological consumption industry chain, including IP co branding, brand co branding, digital marketing activity flash mobs, Meichen roadshows, points mall, user operations, strategic procurement, and smart logistics.
Junfei's clients cover industries such as fast-moving consumer goods, luxury goods, retail, maternal and child care, finance, technology, and automotive. It mainly serves over a hundred Fortune 500 companies and well-known domestic and foreign brand enterprises, and has gained deep trust from customers through its professional and diversified service capabilities, becoming a core supplier in its IP ecological consumption field.
Junfei is a long-term IP copyright partner of Disney, Globegroup, Tencent, NetEase and many other companies, covering 400+IP copyright database resources such as games, cartoon animation, film and television variety fashion, artists, museums, China-Chic Intangible Cultural Heritage, virtual idols, facial expression packs, etc.
The company adopts the strategic model of "co branding, product manufacturing, marketing, and IP manufacturing" and the pioneering "IP broker" model, providing customers with comprehensive and integrated IP ecological consumption full process industry chain integration solutions.
Ma Haibo
Chairman&CEO
Chairman and CEO of Junfei Culture Group
Graduated from the School of Cultural and Creative Business at Changjiang University of Business
Top 10 Gift Industry Experts in China
Vice President of the Gift Industry Chamber of Commerce of the All China Federation of Industry and Commerce
Ma Haibo founded Junfei Culture Group in 2003, anchored in the vision of "becoming a one-stop service leader in China's IP integrated marketing". Adhering to a profound insight into industry trends and innovative pioneering spirit, he hopes to present excellent one-stop integrated marketing services with IP as the core ecosystem, combining diversity, innovation, and integration, to numerous enterprises and consumers worldwide in the future, leading the trend of IP driven commercial value realization.
Reception | |||
Shanghai Business Unit 1 | Shanghai Business Unit 2 | Shanghai Business Unit 3 | Shanghai Business Unit 4 |
Quick consumption | Beauty Makeup | Catering | Game |
Tea coffee | Beautiful luxury | Game | Shopping mall |
Internet | Finance | Big consumption | Channel Store |
Shanghai Business Unit 5 | Shanghai Business Unit 6 | Shenzhen Business Unit 1 | Shenzhen Business Unit 2 |
Museum | Flash mob | Communication | Car |
Exhibition | Activity | Science and technology | Energy |
China Chic | Online retailers | Game | Channel Store |
Beijing Business Unit | SVIP Business Unit | SVIP Business Unit | |
Cinema | … | … | |
Quick consumption | … | … | |
Internet | … | … |
Middleground | |||
Creative Design Center | Supply Chain Center | IP Marketing Center | Product Center |
Product Design | Resource integration | Market insight | Product incubation |
Visual Design | Strategic centralized procurement | IP copyright | Creating explosive products |
Creative output | Safe delivery | Integrated marketing | Category creation |
R&D Center | Quality Control Center | ||
Trends | QC | ||
Black technology | QA | ||
Environmentally friendly materials | Quality control |
Backstage | |
Operation Center | Financial center |
Recruiting talents and selecting generals | Data analysis |
Operation control | Capital operation |
Strategic planning and implementation | Financial control |
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20252025 Create brilliance again.
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2024C-end advancement2024 Junfei set up the game and Museum line, facing the C-end, taking consumers as the starting point, and fully realizing the horizontal and vertical network union.
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2023Product innovationJunfei set up a product innovation center, with IPD and explosive logic to create more innovation, creativity, fun and trendy items, enabling the emotional value of products.
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2022IP integrated marketing, IP incubation and operationA creative marketing team has been established to provide a truly one-stop IP integrated marketing service. Tiangong Xingwu Bai Li Qian Xun.
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2020IP BrokerUnilevers IP broker model (including marketing methods such as event roadshows) has entered a period of rapid development.
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2019Rising StrengthObtained Huawei Global Supplier Qualification.
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2017Expansion of IP ChannelsBecome a supplier to Starbucks and Watsons, expand the application of IP in offline channels and e-commerce.
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2012IP derivativesNoli was established and entered the IP authorization industry, expanding the application of IP in promotional products and gift channels.
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2010Gift giveawaysObtained various qualifications such as Coca Cola, SGS LOreal third-party factory inspection, etc.
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2005Luggage and HandbagsOur products are sold to more than 40 countries including Europe, America, Southeast Asia, Russia, etc.
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2003Umbrella FactoryThe company was founded in 2003 and started as an industrial enterprise.