Leading the new trend of Snake Year IP, Junfei releases the Snake Year IP Insight Report

2025 is about to usher in the Year of the Snake. As an important part of traditional Chinese culture, "snake" has profound cultural heritage and symbolic significance. Entering the second half of the year, many brands have started planning for 2025, and zodiac marketing is becoming increasingly "internalized". By incorporating elements of the Year of the Snake into brand culture/product planning, brands enhance consumers' sense of identification and belonging to the brand, thereby establishing closer consumer relationships.

<Insight: Zodiac Marketing>

Zodiac marketing is a product and service derived from traditional Chinese zodiac cultural elements. In the context of contemporary brand marketing, the popularity of zodiac economy has driven the brand's "CNY marketing" to become increasingly grand. Through the annual zodiac year, unique zodiac elements are used to help brand marketing and communication break through circles and create new ones.

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<Snake Year Theme Direction>

Since ancient times, the Year of the Snake has been associated with the core meanings of "wisdom, rebirth, and change", carrying people's beautiful vision for the future. In the "Insight Report on the Year of the Snake IP", we deeply analyzed the diverse connotations of this cultural symbol, combined with cultural trends and consumer behavior from a global perspective, revealing the infinite possibilities of the Year of the Snake IP in modern business marketing.

01 Cultural Snake

In recent years, the "China-Chic Culture" continues to break the circle, and traditional culture continues to attract the attention of young people. The cultural snake carrying traditional culture and national identity can help brands to enable the innovative interpretation of the traditional Chinese zodiac through cultural interpretation and fun.

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02 Cartoon Snake

For brands, cartoon zodiac images are highly accepted by the audience and can create emotional resonance. According to relevant reports and research, "more than half of people have bought animated IP co branding, and emoji IP has become the" top stream "through online popularity. As a popular top stream and carrier of beautiful memories, cartoon snakes have higher recognition.

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03 Movie Snake

Classic film and television images have deeply penetrated people's hearts, driving zodiac marketing to have more national popularity. With the frequent popularity of popular movies and TV dramas, the popularity of the series has driven high discussion and topic heat.

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04 Game Snake

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05 Art Snake

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<Conclusion>

       In this era full of creativity and opportunities in marketing, zodiac culture integrates profound national cultural heritage, while also consolidating the sense of national identity. Different zodiac signs give different meanings and expectations, and the joint cooperation between brands and zodiac IP is promoting the refined development of IP joint cooperation at an unprecedented speed.

       Successful zodiac collaboration cases often deeply explore the cultural connotations of IP, align with brand concepts, and create products that are both recognizable and emotionally appealing to consumers. As a leading one-stop service provider for integrated IP marketing in China, Junfei has over 500 IP resources and is committed to creating beautiful consumer relationships for brands, copyright holders, and consumers. We also look forward to collaborating with more brands to create more exciting and diverse joint stories!

(The complete report can be moved to "Enterprise Feishu Knowledge Base" for complete reading. Enterprise Feishu shared report link:https://szjunfei.feishu.cn/wiki/MdQqweEniiPiSskPm6TcMGCnn1m?from=from_copylink）