Phone: 021-23570807
Postal Code: 200000
Address: Room 1002, Building 12, Rongxin Greenland International, Lane 59, Panyang Road, Minhang District, Shanghai
Address: 2307 SOHO Donghai Plaza, 299 Tongren Road, Jing'an District, Shanghai
At the PSS Asia Pacific Excellence Procurement Summit on November 21, 2024, Junfei was selected as a marketing category "Inter Procurement Innovation Service Provider" with its unique "IP Broker" model.
IP broker, pioneered by Junfei in 2020, has facilitated 700 million transactions (including the landing of derivatives), with clients involving Unilever and its multiple sub brands DQ、 Watsons, Wanda Cinema, Alibaba 88VIP and other brands provide IP brokerage services to multiple clients.
Summary of Case Results of Junfei over the Years
Junfei pioneered the IP broker model
IP brokers aim to provide clients with IP adaptation services, offering IP recommendation and signing services, including IP recommendation, sourcing and locking, IP negotiation, IP application, submission for review and supervision, and other specialized services.
In the IP broker service model, every link of Junfei has unique advantages. In the IP recommendation process, Junfei's resource library contains 572 copyrights. Junfei not only recommends IPs to customers, but also self recommends copyrights for customers. Based on customer needs, Junfei provides IP recommendation project solutions and recommends suitable IPs for customers.
Junfei IP Broker Case Presentation
In 2024, Junfei signed a total of 20 contracts as an IP broker and has currently landed over 10 cases, with multiple cases selling over 10 million, effectively increasing sales for multiple brands.
Wanda Movie × Genshin Impact Derivative Cooperation
In the early stage of the project, Junfei led the cooperation between the two parties with a plan. During the process, Junfei devoted a lot of effort and creativity. The company's top designer team deeply explored the character characteristics and story background in Genshin Impact, skillfully integrated the cultural elements of Wanda Cinema, and created a completed neighborhood that not only conforms to the game settings but also has the characteristics of the cinema.
DQ x Beyond the World
In the early stage of the project, Junfei provided customers with an introduction and analysis of the E-girl game track. After signing the contract, there were also suggestions for category landing. With Junfei's experience in IP cooperation, the E-girl game track has sales but is sensitive. Junfei provided multiple E-girl case studies to provide customers with guidance and suggestions for the linkage and avoidance of pitfalls in the E-girl game track, ensuring the smooth implementation of the project.
In addition, there are multiple IP linkage cases such as Xiaoma Baoli and Muming that have been implemented for DQ customers.
Insight into the popularity of Line Puppies, Junfei has pre positioned and signed Line Puppies for more customers, such as 88VIP, Dove, Shunai, etc., creating a variety of explosive products that combine brand characteristics and cute style of Line Puppies for customers.
In the 88vip project, Junfei gives customers suggestions on the landing of categories based on thematic planning. From the warmth of spring to the fun of camping in summer, from the romance of Qixi Festival to the warmth of cheese in winter, they all land in different categories, so that consumers can always be accompanied by line puppies, which is consistent with IP insights and increases consumers' demand for products in different seasons.
In addition to the above cases, Junfei has 8 major channel clients with high demand for IP, and Junfei has facilitated multiple collaborations for them.
Incomplete display of other cases in 2024
Among numerous cases, Junfei has once again demonstrated its innovative strength in the field of IP integrated marketing. We deeply understand that innovation is the inexhaustible driving force for enterprise development and the key to our mutual growth with customers. In the future, Junfei will continue to work together with partners and major copyright holders, with innovation as the wing and excellence as the navigation, to explore new boundaries of IP marketing and open a new chapter in the future.
