Junfei releases 2024 Japanese anime peripheral trend report , leading the new trend of IP peripheral

With the increasing popularity of global anime culture and the growing demand of consumers for personalized and creative goods, the surrounding markets are ushering in unprecedented development opportunities. As one of the largest anime peripheral markets in the world, China's market size has exceeded 10 billion yuan, demonstrating enormous market potential and commercial value. Junfei closely follows the trend and closely observes the forefront trends of IP peripheral development, in order to empower the business development of various partners with pioneering trend insights.

<anime Cultural Insight>

The report first studies the overall context of the development of China and Japan's anime culture, further extends to the trend and insight of various popular peripheral products derived under the influence of ACG culture, and interprets the rationality and significance of this report based on the Japanese cartoon peripheral research from three aspects: IP asset precipitation, peripheral market scale, and mainstream consumers.

(Excerpts from the report content only)

<Six major trends in Japanese anime peripheral>

In July 2023, Junfei released a trend report on Japanese anime peripherals (hereinafter referred to as the "2023 version report"), which started with the 7 major characteristics of Japanese anime peripherals and made a detailed analysis of the currently popular peripheral categories, citing rich case studies as evidence. This year's Japanese anime peripheral trend report is a newly upgraded and enhanced version based on the 2023 report. The content of this report is more in-depth in combining consumer insights, more refined trend classification, and updated more interesting peripheral cases, further optimizing the timeliness and professionalism of the report.

Trend 1: "Pure Precision" Process

The surrounding area emphasizes the importance of craftsmanship, emphasizing precision over quantity. Contrary to the chaos of "more craftsmanship is better", we pursue a harmonious combination of peripheral craftsmanship and IP, not simply stacking craftsmanship, but empowering the display of IP image through exquisite craftsmanship.

(Excerpts from the report content only)

Trend 2: Practical and ingenious ideas

The practical advancement of the surrounding area is more extensive, not limited to multifunctional practicality, but also has a sense of immersion in life, and can adapt to the practical needs of life scenes. It is a practical product that consumers can see scattered everywhere in their lives.

(Excerpts from the report content only)

Trend Three: Extreme Aesthetics

The aesthetic concept of Generation Z is subverting tradition. They are no longer satisfied with conventional designs, but pursue extreme aesthetics of being "extremely ugly" and "extremely cute".

(Excerpts from the report content only)

Trend Four: Abundant Fun

Only with a big imagination can there be happiness ", providing consumers with emotional pleasure value through peripheral products with interesting shapes/gameplay/images.

(Excerpts from the report content only)

Trend 5: Versatile Styling

Along with the trend of "flow handicrafts" and other hot topics among young people, the perception changes of surrounding shapes, gameplay, and even auditory/visual/tactile senses have become innovative values that many consumers are concerned about.

(Excerpts from the report content only)

Trend 6: Integrating Creativity

'Fusion Creativity' is a specially added part of this year's report, aimed at analyzing the emerging 'function integration that breaks the traditional form' peripheral in the market. By creatively integrating the functions of different categories of peripheral products into one peripheral display, we aim to create brand new and eye-catching peripheral products.

<Conclusion>

With the popularization of anime culture, the consumer group of peripheral products is gradually expanding, no longer limited to traditional animation lovers, but covering more young people and pan anime users. Consumers' demand for peripheral products is becoming increasingly diversified, from traditional toys, clothing, stationery, to emerging anime, music albums, game peripherals, film and television derivative products, all of which are warmly welcomed. As a leading one-stop service provider for integrated IP marketing in China, Junfei has over 500 IP resources and experience in IP peripheral design and production. We are committed to building beautiful relationships for brands, copyright holders, and consumers. We also look forward to working with more partners to create a series of popular products that are deeply loved by consumers!

(The complete report can be moved to "Enterprise Feishu Knowledge Base" for complete reading. Enterprise Feishu shared report link:https://szjunfei.feishu.cn/wiki/VohSweQHUikJkRkripNcWBBAned?from=from_copylink ）