1. Connect with customers' customized product needs, conceptualize and deeply explore their pain points, itch points, and excitement points, use the customer's pain chain to solve customer problems and improve their influence on customers, provide or co create unique gift solutions and effective marketing planning solutions for customers, enhance proposal accuracy, improve customer satisfaction, and promote transaction completion;
2. Execute sales plans based on annual sales targets, make relevant decisions on marketing strategies, and provide value to customers. Clear understanding of the customer's "Level 4 Value Needs", using the Nine Palaces Concept Model to guide customers in creating, analyzing, and reshaping ideas, thereby promoting transactions;
3. Responsible for expanding the business of the company's fast-moving consumer goods industry sector customers, searching for the company's target customers, building three-dimensional customer relationships (key, organizational, universal), and establishing good customer relationships with customers at the high, middle, and grassroots levels;
4. Proficient in using the "power map" to clearly understand the organizational structure of customer power, activate resources, and understand the internal decision-making chain, processes, and tendencies of customers;
5. Organize market research and analysis, analyze the situation of the market and competitors, seize market opportunities and respond to market crises.
(Sales Director Management Position)
6. Team building management enhances team cohesion and spirit. Establishment and implementation of system and institutional framework, annual sales budget, incentive and assessment mechanism, organization and completion of sales training plan and performance management system.
Key description:
1. Sales experience in the customized product industry, sensitive to current trends, with experience in gift boxes, accessories, umbrellas, bags, cups, home furnishings, bags, cloth bags, toy blind boxes and other products preferred;
2. He has experience in providing services to top 500 customers such as KFC, Pizzahut, Starbucks, Nestle, Ferrero, Unilever, L'Oreal, Huaxizi and other top 500 customers with experience in product customization and development projects. For example, he provides customers with effective products and marketing plans, has strong logical communication ability, and works in an orderly and careful manner;
3. Familiarity with FMCG industry, having FMCG chain enterprise resources is preferred, such as Watsons, Wanning, Starbucks, Pizzahut and other companies' network resources are preferred;
4. Familiar with technology industries such as mobile phones and communications, with priority given to having network resources from companies such as Tencent, NetEase, Huawei, etc.
1. Bachelor's degree or above, with a preference for majors in marketing, design, or related fields;
2. Experience in the customized product industry, familiar with the customized product project process, priority given to those with IP customized product experience;
3. Good logical communication skills, efficient and organized work, practical and meticulous, adept at handling complex and long chain projects;
4. Experience in the fast-moving consumer goods industry is preferred, and those with existing clients such as Watsons' network resources are preferred;
5. The ability to explore major clients, negotiate business, maintain customer relationships, manage projects, develop fashion aesthetics, gain industry insights, and layout the market;
6. Priority will be given to those with experience in customized gifts, IP derivatives, IP integrated marketing, 4A, luxury goods, fast-moving consumer goods, and other related industries. Priority will be given to those with experience in marketing creative planning;
7. Strong team spirit and cooperation attitude, good at teamwork and willing to share;
8. Has a keen market awareness, adaptability, independent market development ability, and learning ability, always paying attention to industry hotspots;
9. Passionate about sales work, those with excellent annual sales performance in previous work will be given priority consideration.