Insight into future trends, Junfei Industrials 2025 Global Gift Insights Sharing

In the wave of globalization, the gift industry is undergoing unprecedented changes. On a global scale, consumers' demands and preferences for gifts and gifts change with different cultures, economic levels, and stages of social development. And these changes also affect the market strategy and product innovation of enterprises.

Junfei has recently released the report "2025 Global Gift Insights Sharing", which analyzes three aspects: overseas consumption insights at different stages, gift roles and industry changes, and future gift landing suggestions.

1、 Insights into consumption at different stages overseas

In today's complex and ever-changing market environment, every subtle change in consumer behavior can trigger a revolution in marketing strategies and production models. The report divides the overseas consumption stage into three stages: "1.0 use -2.0 enjoyment -3.0 refinement", analyzing the consumption characteristics and behaviors of consumers in each stage, reflecting the changes in demand for gifts.

1.0- "Use", consumers focus on the practicality and functionality of the product; 2.0- "Enjoyment", consumers begin to pursue branding and high-end material enjoyment; 3.0- "Precision", consumers tend to consume rationally, focusing on product diversification, personalization, and alignment with personal values. These three stages not only reflect the upgrading of consumer demand, but also guide the gift industry from meeting basic needs to creating emotional value, and then advocating sustainable and personalized development trends.

2、 The Role of Gifts and Industry Changes

With the increasing maturity of the market, the improvement of consumer taste, and the intensification of brand competition, the design and selection of gifts as a tool for brand communication and market promotion have become more important. Therefore, the role of gifts has also undergone three stages of transformation: "creating demand", "consolidating brand tone", and "attracting attention". The selection of products has also evolved from brand related products to high-end gifts, and now to diversified gifts.

 3、 Suggestions for the landing of future gifts

Based on global lifestyle trends, Junfei presents recommendations for the landing of future gifts around four aspects: "silent travel", "proactive sustainable development", "comprehensive physical and mental health", and "enhancing emotional value through IP".

1) Silent travel has become a good trend for future travel, as these products have a single function and do not disturb consumers' enjoyment of quiet travel. Related gifts include noise cancelling headphones, earplugs, vintage cameras, etc.

2) Consumers are increasingly valuing proactive sustainable development, shifting their attitude from unwillingness to purchase expensive sustainable gifts to willingness to invest. Related gifts include seed phone cases, sustainable fragrance candles, etc.

3) After the global outbreak of the virus, consumers are more willing to spend money on physical and mental health. The related gifts include physical health products such as gravity eye masks and moxibustion devices, as well as psychological health products such as bubble wrap.

4) More than half of consumers believe that product design should consider emotions, and IP is the most convenient way to enhance consumers' emotional value through landing gifts or products. The rise of Pop Mart in Southeast Asia and other regions confirms the enormous potential of IP in providing emotional value.

Of course, we have also conducted in-depth research on successful gift cases from various countries and brands overseas, as detailed in the complete trend report.

(Only partial report content is displayed, please refer to the full version report for details)

The above is the in-depth research and recommendations for the landing of global gifts by Junfei IP Integrated Marketing Center.As a leading one-stop service provider for integrated IP marketing in China, Junfei has always been committed to providing customers with high value-added gift marketing solutions. Our '2025 Global Gift Insights Sharing' report aims to gain insights into consumer trends, grasp market trends, and jointly promote innovative development in the gift industry.

(The complete report can be moved to "Enterprise Feishu Knowledge Base" for complete reading:

https://szjunfei.feishu.cn/wiki/E10yw4pZliQfHCkzDtdcqmTUnsb?from=from_copylink）

(Some of the data, images, and other materials in the report are sourced from the internet, such as intrusion and deletion)