Junfeis Museum Cultural and Creative Insights Sharing: Unlocking the Password for the Integration of Culture and Creativity

In the wave of cultural confidence, museum cultural and creative industries are closely connecting ancient culture with modern life in a unique way. Recently, Junfei released the "Museum Cultural and Creative Insights Sharing" report, which deeply analyzes the current market situation, development trends, and how to create popular cultural and creative products in museums, exploring the charm of museum cultural and creative products.

1、 Overview of Museum Cultural and Creative Market

Soaring heat, unlimited potential

The report provides a detailed overview of the definition and development history of museum cultural and creative industries, presenting the origins of museum cultural and creative development more clearly.

According to relevant reports, the museum cultural and creative market has experienced an unprecedented boom in the past year. During the summer vacation in 2024, the number of visitors received by museums across the country will reach 299 million, and the popularity of "museum" related topics on the Tiktok platform will remain high. As of the end of August 2024, a total of 6833 museums across the country have received 940 million visitors, making museums an important part of people's cultural life.

With the increasing emphasis on cultural consumption, the scale of the cultural and creative market is also constantly expanding. In 2023, the market size of China's cultural and creative industry will reach 88.053 billion yuan, a year-on-year increase of 6.9%. Museum cultural and creative industries, as an important branch, have ushered in the era of "billion yuan" and "hot selling products". The annual operating revenue of cultural and creative products such as the Palace Museum, Shanghai Museum, and National Museum of China has exceeded 100 million yuan. The Suzhou Museum and Gansu Museum have also attracted a large number of consumers with their unique cultural and creative products.

In terms of museum cultural and creative consumer groups, the trend towards youthfulness is evident, with Generation Z women becoming the main force of cultural and creative consumption. They are willing to pay for emotional value and high value-added creative masterpieces.

 2、 Analysis of the Current Situation of Museum Cultural and Creative Industry

Rich categories, constantly innovating 

The report conducts in-depth analysis on the online flagship store product systems of seven major museums, including the Palace Museum and the National Museum of China, focusing on the top 10 best-selling museum cultural and creative products, categories of museum cultural and creative products, and price distribution.

3、 The popular genes of museum cultural and creative products

Appearance and connotation coexist

01 Unique Appearance: Starting from appearance, each person should have their own strengths

From the vermilion mirrors in Luoyang Museum to the dragon and tiger patterned four ring drum shaped refrigerator stickers in Anhui Museum, these cultural and creative products all showcase extremely high aesthetic value. They not only integrate traditional aesthetics with modern aesthetics in their design, but also make each product a work of art through exquisite craftsmanship and unique materials.

02 Daily Multipurpose: Coming from life, able to exert value in daily life

Cultural and creative products are not just ornaments or decorations, but also practical small objects in daily life. Lipstick from the Forbidden City, bookmarks from Sanxingdui, hair clips from the Nanjing Museum... These products cleverly integrate cultural elements into daily necessities, allowing people to experience the charm of culture while using them.

3. Cultural interpretation: take the essence of traditional culture and derive creativity from collections

The core of museum cultural and creative activities lies in cultural interpretation. Through in-depth research on cultural relics in the collection and innovative interpretation of modern design language, cultural and creative products bring new vitality to traditional culture. For example, the "Qianlong Ye Same Style" small powder stove at the Nanjing Museum combines the shape of ancient cultural relics with modern craftsmanship, becoming a popular cultural and creative product among the public; The replica jewelry of Princess Liangzhuang from Hubei Museum is based on the gold artifact from the collection "Liangzhuang King Collection", bringing millennium old cultural relics into modern life.

4. Immersive experience: endowing products with DIY attributes, providing emotional value and interactive attributes

Cultural and creative products are not just for viewing, but also for playing. The archaeological blind box at Henan Museum, the board game at Chengdu Museum, and the Monopoly game at Suzhou Museum... These products endow consumers with DIY attributes, allowing them to have an immersive experience and feel the charm of culture during the hands-on process.

5. Magic Transformation Fun: Creative ideas that bring cultural relics to life through "magic transformation"

Serious cultural relics can also be very interesting. The plush toy of "Horse Treading on Flying Swallows" from Gansu Museum, the "Worry free Golden Pillow" pendant from Hubei Museum, and the "Smiling" refrigerator sticker from Chengdu Museum... These cultural and creative products have been transformed through "magic modification" to make cultural relics vivid and interesting, attracting a large number of young people's attention. For example, the "Ronghua Museum" series of Gansu Museum turns cultural relics into plush toys, creating a fairy tale like cultural experience space.

At the end of the report, the three popular museum cultural and creative brands of refrigerator stickers, plush toys, and bookmarks were also explored to explore the commonalities of their popularity.

Museum cultural and creative activities are not only the inheritance of culture, but also the display of creativity. Junfei's "Museum Cultural and Creative Insights Sharing" deeply reveals the market status, popular genes, and strategies for creating popular museum cultural and creative products. We believe that with the promotion of cultural confidence, museum cultural and creative industries will usher in a more brilliant tomorrow. Junfei also looks forward to working with partners to create more excellent museum cultural and creative products that can enter consumers' lives, allowing ancient culture to shine with new brilliance in modern society.