In depth analysis of the operation of the points platform in the automotive industry, insight into new trends in gifts

Recently, Junfei officially released a research report on the current popular car brand points platform gifts. This report provides an in-depth analysis of the current situation and development trends of brands such as NIO, Ideal, Xiaomi, Audi, and HarmonyOS in terms of car points platforms and gift strategies.

01 Industry Insights

This report provides an in-depth analysis of the operational types of private domain points platforms in the current automotive industry and shares industry insights. Among them, as the automotive industry enters the era of stock competition, exploring the value of private domains has become particularly important.

The sharing also mentioned case studies of multiple car brands' point platforms, which meet the diverse needs of users through different operational strategies and differentiated features.

02 Insights from various points platforms

In the operation of private domain points platforms, major brands have shown their own talents. NIO LIFE is user oriented and focuses on community operations. Through point redemption, it does not distinguish between car owners and non car owners, enhancing the stickiness of existing users. It emphasizes "NIO's strict selection" and focuses on design, multi category, and innovation.

Ideal Mall focuses on creating customized boutique products and fulfilling its mission of "creating a happy home". Characterized by "ideal customization+refinement+family attributes".

As a new force in the new energy vehicle market, Xiaomi's points platform strategy is also worth paying attention to. The report analyzed the characteristics of Xiaomi cars in terms of point acquisition, redemption rules, and gift innovation. Xiaomi Auto Mall is product oriented and serves as an extension of Xiaomi Auto's services, providing car owners with beautiful car life products, with a focus on highlighting intelligent in car peripherals and creative brand cultural and creative products.

Traditional luxury car brand Audi is also not willing to fall behind. Its points platform not only provides rich exchange options for vehicle maintenance, parts replacement, etc., but also introduces customized gifts related to brand culture, such as limited edition car models, brand souvenirs, etc., further enhancing users' brand identity. Audi Mall is experience oriented and serves as a private user retention platform, enriching the lives of car owners with high-end peripherals. Its core is the combination of point redemption packages and rich creative peripherals to empower quality life.

As Huawei's layout in the field of intelligent vehicles, HarmonyOS's points platform places more emphasis on intelligent and convenient user experience. The report points out that HarmonyOS provides users with exchange gifts seamlessly connected to Huawei smart devices, such as smartwatches, smart speakers, etc., through the points platform, demonstrating the brand's innovative strength in the integration of smart cars and smart devices.

Junfei conducts in-depth research on the development trend of automotive brand point platform gifts, not only providing consumers with comprehensive brand point platform information, but also providing useful references for automotive brands in formulating point platform strategies, optimizing gift designs, and other aspects. In the future, with the continuous development of the new energy vehicle market and the continuous advancement of intelligent technology, the automobile brand points platform is expected to become an important means to enhance user experience and strengthen brand competitiveness. Junfei will continue to monitor the development trends of the automotive brand points platform, providing more valuable information and insights for consumers and automotive brands.