How to make IP products that fans snap up - Junfei IP blockbuster methodology release

In today's increasingly hot IP derivatives market, how to create a "hit product" that is both well-received and popular has become the focus of consumers. As a professional institution that has been deeply involved in the field of "IP   derivatives", Junfei has been paying close attention to consumer behavior, market trends, IP characteristics for a long time, and has formed a set of effective C-end IP hit product creation logic.

Step 1: In-depth insights to pinpoint the category and target audience

Creating a hit IP product cannot rely solely on "gut feeling" but should be built on a solid foundation of preliminary research. The preliminary research needs to start from multiple aspects, ensuring comprehensive and in-depth research on the category, IP, consumers.

Category selection: Combine the attributes of the IP with the best-selling categories in the channel to find the most suitable entry point. For example, museum-type IPs are suitable for cultural and creative trinkets, emoji packs are suitable for plush keychains, and the second dimension is suitable for "grain" (merchise).

Fan portrait: Understand the fans' gender, age, occupation, preferences, etc., to accurately hit their needs.

IP interpretation: Carry multi-faceted interpretations of the IP's style, character setting, and values.

Step 2: Design to Stand Out, Creating Products That "Touch Hearts at First Sight"

Standing out in design is a systematic that requires a deep understanding of the IP and a keen insight into the users' lifestyle and aesthetic trends. Only through the triple polishing of style, scene, and characteristics can the value of the IP be successfully transformed into a tangible product that touches the hearts of users at first sight and makes them willing to accompany it for a long time. Good design is key whether an IP product can break out of its circle. Before designing, it is necessary to consider multiple factors such as style, scene, and design characteristics

Step 3: Spread the power and let the product speak for itself

Before implementing product design, it is necessary to consider several steps ahead, such whether there are memorable and communicable names, secondary creation space, marketing topics, etc., to reverse the situation. In the design stage, the communication matters should be considered into design.

The creation of IP blockbuster products is a systematic project that involves "insight-design-dissemination". It requires not only rational analysis and creative but also establishing a genuine emotional connection with fans.

In the future, Junfei will continue to delve into the field of IP derivatives, helping more brands and IP parties create truly heart-touching IP blockbuster products.