News Andnformation

NEWS

current position: Home > NEWS > IP Insight into New Forces

Achieve immediate victory! Junfei releases Year of the Horse IP Sharing to seize the opportunity of Year of the Horse Economy

2025-06-30 18:21:14
times


2026 is about to usher in the Year of the Horse. Ma, in traditional Chinese culture, has always been a symbol of strength, speed, freedom, and progress, symbolizing many beautiful expectations such as "success on horseback" and "leading the way". It seems to be born with a positive and uplifting spiritual power, inspiring people to constantly strive forward.


With the increasing interest of consumers in traditional culture, the unique cultural charm contained in zodiac elements is attracting more and more brands to integrate them into their marketing strategies, in order to capture the hearts of consumers. In this battle of zodiac marketing, early planning is undoubtedly the key to seizing the opportunity. Therefore, Junfei has set its sights on the Year of the Horse in 2026, carefully selecting high-quality IPs related to the Year of the Horse for cooperation, cleverly leveraging the auspicious symbolism and cultural popularity of the Year of the Horse to embark on a unique and effective marketing journey. Locking in traffic passwords in advance injects a continuous stream of vitality into the brand, and can also uncover unique stories belonging to the brand in the profound cultural heritage of traditional Chinese zodiac animals.



<Insight into the Zodiac Economy>


The zodiac economy cleverly integrates the profound and profound traditional culture with the dynamic and energetic modern business, enabling brand marketing to break through conventional barriers and achieve breakthrough communication.


The low education cost and high dissemination benefits of the zodiac economy make it a powerful tool for brand marketing.



<Year of the Horse IP Theme Direction>


Since ancient times, the Year of the Horse has carried the beautiful meaning of "progress, freedom, and success", naturally possessing cultural resonance, explosive dissemination, and penetrating power within circles. Brands can deeply bind consumers' emotional identification and establish long-term consumer relationships through the integration of horse elements into their products and communication.



<01 Anime Horse>


Anime horse IPs are deeply loved by people for their lively, cute, and approachable images. They can also create emotional resonance through their own image.


<02 Emoji Horse>


Emoji based horse IPs have quickly become popular on social networks due to their fun and convenience. In daily conversations, a vivid and interesting Year of the Horse emoji can often instantly ignite the atmosphere and become a convenient way for people to express emotions and convey blessings.


<03 Museum Horse>


The profound historical and cultural heritage of museum horse IP is its powerful magnetic field that attracts the public. With its unique cultural charm, it attracts people to step into the long river of history and experience the profoundness of traditional culture. Collaborating with brands to launch cultural and creative products, such as stationery, accessories, household items, etc., not only endows the products with profound cultural heritage, but also meets the growing cultural consumption needs of consumers, achieving a win-win situation between cultural dissemination and commercial value.


<04 Artist Ma>


Artist oriented IP injects a high-end and artistic atmosphere into the brand with its unique artistic style and profound artistic connotation.



<05 Intangible Cultural Heritage Horse>


The intangible cultural heritage horse IP carries the wisdom and exquisite traditional skills of the Chinese nation, emitting unique folk charm. Linking with intangible cultural heritage horse IP can not only promote the inheritance and development of intangible cultural heritage, but also inject unique cultural charm and ethnic customs into products, making them stand out in the fiercely competitive market.



<06 Game Horse>


Game related horse IPs, with their high interactivity and fun, have attracted a large number of gamers' attention and opened up a new battlefield for brand marketing. By leveraging the high popularity and stickiness of the game, it can accurately reach the gaming player community and enhance the brand's visibility and influence among young consumers.



<07 Film and Television Drama>


Film and television drama IPs have become an important part of popular cultural memory through their fascinating stories and deeply ingrained character images. The brand leverages the popularity of film and television IP to carry out themed marketing activities, launch joint products, which can evoke beautiful memories of classic works in the audience, and achieve widespread dissemination of brand culture with the strong influence of film and television culture.



<Summary>

In this "Junfei - Year of the Horse IP Sharing", we have delved into the unique charm and enormous value of the zodiac economy, observed the diverse charm and innovative potential of Year of the Horse IPs, and carefully selected a series of representative Year of the Horse IP recommendation lists, providing brands with comprehensive creative guidance and inspiration sources in their Year of the Horse marketing journey.


As a creative link between traditional culture and modern business, the zodiac economy not only provides brands with the opportunity to deeply explore the profound heritage of Chinese culture, but also enables brands to leverage the unique charm of zodiac IP to stand out in fierce market competition, achieve the dissemination of brand culture and the enhancement of commercial value, and let traditional culture shine brightly in the new era.


Junfei Horse Year IP Sharing is presented here, looking forward to witnessing the infinite charm and possibilities of the zodiac economy with you.




Tags

Recently Viewed:

  • menu